WesBanco - Illustrations

Similar to Small Steps (also featured on my site) these illustrations directed people to check out financial resources from WesBanco. These drove people to calculators that would help you determine where you stood or how you could use savings, mortgage or HELOC offerings.

When I illustrate, it usually ends up moving, so illustrating scenes that are going to remain static was a change of pace for me. Concept sketches were refined, a base vector layer was created for color and then painted over for the final effect. We chose to highlight the tools customers were using by creating an x-ray/negative space effect.

Client - WesBanco
Agency - Brunner

Account Manager - Ashley Miller
Creative Director - Dan Magdich
Illustration - Jordan Hershel