WesBanco - Small Steps

WesBanco was looking for some creative ways to approach people about financial topics on social. The crew over at BRUNNER thought some 3D loops would grab thumbs and help drive to blog posts and other educational resources. They reached out and with the help of one of their Art Directors (who I happen to be married to) we created twelve different loops from concept to completion.

The results? 120% higher CTR and 30% lower CPC.
I’m not a marketer, but that sounds like something worked.

Client - WesBanco
Agency - Brunner

Account Manager - Ashley Miller
Project Manager - Natalie Newport
Creative Direction - Dan Magdich
Art Direction - Laura Hershel
3D - Jordan Hershel

A cut of all the posts together. Check out the loops in action below!